Pedders has played a prominent role in the Australian automotive aftermarket industry since 1950. In the summer of 2006 Pedders USA became a reality by selling specialized parts to automotive wholesalers and specialist workshops throughout the U.S. By 2010 Pedders USA had established industry partnerships with GM (General Motors), Lingenfelter, Richard Petty and Saleen. Pedders has been featured on TV with West Coast Customs and in magazines such as Supercar builder.