About Data Here-to-There Inc. (DH2T) | Automotive & Powersports E-Commerce Data

About Data Here-to-There Inc. (DH2T)

Powering Automotive & Powersports E-Commerce Since 2016

Selling automotive and powersports parts online is far more complex than traditional e-commerce.

  • Inventory changes constantly.
  • Vehicle fitment must be accurate.
  • Pricing varies by supplier.
  • Orders need to reach the right distributor.
  • Product data comes from multiple sources, and every mistake leads to lost sales or costly returns.

At Data Here-to-There Inc. (DH2T), we solve that complexity.

SOURCES YOUR STORE Distributors Manufacturers Catalogs Inventory feeds Accurate product data

Trust Signals

Why Businesses Choose DH2T

Founded in Edmonton, Alberta in 2016, Data Here-to-There Inc. (DH2T) helps automotive and powersports businesses manage the complex data required to sell parts online.

Serving North America Since 2016

Since 2016, DH2T has helped dealers, retailers, distributors, manufacturers, and e-commerce businesses across North America streamline automotive and powersports e-commerce.

Shopify Plus Partner

As a Shopify Plus Partner, DH2T has demonstrated expertise in designing, building, and optimizing high-performance Shopify solutions. Recognition reflects our ability to deliver enterprise-level e-commerce experiences, advanced integrations, and scalable solutions tailored to the automotive and powersports industries.

Turn 14 Distribution Award Winner

DH2T received the Turn 14 Distribution Outstanding Integration Award for developing one of the industry's most advanced Shopify and BigCommerce integrations. The award recognizes our commitment to helping dealers automate product data, inventory synchronization, pricing, and order management through innovative e-commerce solutions.

Automotive & Powersports Specialists

DH2T specializes in product data automation, distributor integrations, vehicle fitment, inventory synchronization, and Shopify and BigCommerce e-commerce development. Our Solutions are purpose-built to help automotive and powersports businesses simplify operations, improve accuracy, and scale online with confidence.

Industry Coverage & Media Mentions

Our team shows up where the aftermarket gathers, on show floors, on stage, and in the trade press.

Events

  • SEMA Show 2025
  • AIMExpo 2025
  • dotDev by Shopify 2026
  • Podcasts, webinars & speaking engagements

Featured In

  • MPN News
  • The Shop Magazine
  • Epartrade
  • Year, Make Model, Money! Podcast
Jay Funnell and Stephanie Benger at the DH2T SEMA 2024 booth

Our Story

Our Story

Data Here-to-There was founded in Edmonton, Alberta, with a simple idea. Businesses should not have to struggle to move important information from one system to another.

The company's name reflects exactly what we do. We take complex data from here, meaning distributors, manufacturers, catalogs, inventory systems, and other sources, and make the data useful there, inside the online stores and business systems where the data is needed.

DH2T President and lead developer Jay Funnell brought decades of experience in software development, systems integration, and solving complex technical problems. Marketing Director Stephanie Benger brought a background in information management, research, communications, and helping people make sense of complicated information.

Together, they recognized a major problem in the automotive aftermarket. Parts businesses wanted to sell online, and the data required to do it properly was fragmented, inconsistent, and difficult to manage.

Dealers often had access to thousands, or even millions, of products, with no practical way to keep product descriptions, pricing, inventory, images, vehicle fitment, and orders synchronized across their suppliers and online stores. DH2T began building the connections and automation needed to solve that problem.

Since then, our team has worked closely with automotive and powersports dealers, distributors, manufacturers, and industry partners to create software based on the realities of selling parts online.

Our products have grown, and our approach has stayed the same. Listen carefully, solve real operational problems, and build technology that makes life easier for the people using it.

What Makes Us Different

Solving Real Automotive E-Commerce Challenges

Automotive Data Is Different

We don't treat automotive data like ordinary retail data. Selling automotive and powersports parts requires answering questions most online retailers never encounter.

  • Will this part fit the customer's exact vehicle?
  • Which distributor has it in stock?
  • Which supplier should fulfill the order?
  • What price should be displayed?
  • Does the manufacturer enforce MAP pricing?
  • Which product information is the most accurate?
  • What happens when inventory or supplier data changes?

Our solutions are built to answer these questions automatically, helping businesses reduce manual work while delivering a better customer experience.

Turning Complex Data Into Better Shopping Experiences

We work with distributors, manufacturers, data providers, and dealers to transform large and often fragmented data feeds into product listings customers search, understand, and confidently purchase.

Whether you run a repair shop, performance business, off-road store, powersports dealership, or high-volume online parts operation, we provide a solution that fits the way your business works.

Our Solutions

Our Automotive E-Commerce Solutions

Whether you're connecting a single distributor or building a complete multi-supplier ecosystem, DH2T offers flexible solutions designed specifically for automotive and powersports businesses.

Single distributor

Turn 14 Distribution App

Connect your Shopify or BigCommerce store directly to Turn 14 Distribution.

Choose the brands you want to sell, apply your pricing and product rules, and keep product information and inventory updated automatically. Order automation and tracking tools further reduce the work required to manage each sale.

Multi-supplier

Slingshot Automotive

Slingshot brings multiple distributors, manufacturers, and catalog sources together inside one Shopify store.

Slingshot helps dealers manage large and complex product catalogs, control which brands and products appear in their stores, synchronize inventory and pricing, and route orders to the appropriate supplier. Dealers manage their whole product ecosystem from one platform.

Complete store

Shop-in-a-Box

For businesses that need a complete online store, Shop-in-a-Box provides a faster path to launching online.

We build and configure a Shopify store around the customer's chosen automotive or powersports niche. The store includes supplier connections, product data, search and filtering tools, essential pages, and training to help the business manage it successfully.

Shop-in-a-Box works for established automotive businesses entering e-commerce and for entrepreneurs launching a specialized parts store.

Our Team

Technology Backed by Real People

Software is only part of a successful implementation. The DH2T team works directly with clients throughout setup and beyond, providing support from people who understand both the technology and the challenges of selling automotive and powersports parts online.

Let's Build Your Online Parts Business

Talk with our team and see how DH2T simplifies your data, integrations, and online parts operations.

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