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SEO can feel overwhelming, but with DH2T’s Shop-in-a-Box, you already have a strong foundation. In this guide, we break down simple, effective strategies to optimize your product pages, speed up your site, and boost your rankings. Learn how to write compelling product descriptions, improve image SEO, leverage customer reviews, and use smart internal linking—all without needing to be an SEO expert.

“I started out on the web development team, just writing code like any other developer. I worked on a mix of things—our API, our warehouse login system, even parts of our Vendor Portal,” Dan explains. “But I started asking critical questions. Like, okay, if we’re going to build an API, how do we actually get our dealers and their developers to use it? They’re not going to call their sales rep and ask how to code. That’s not gonna work.” With that, Dan’s role evolved. He became not just a developer, but an API evangelist—someone who bridges the gap between hardcore tech and real-world business needs. Today, he leads the Integrations Department, helping dealers navigate Turn 14’s robust API and making sure their businesses run smoothly.

Discover how ESP Truck Accessories evolved from a small venture specializing in practical underseat storage solutions to a thriving business with a catalog of over 20,000 truck and vehicle accessories. Shelly Pike and her husband have built their success on a foundation of exceptional customer service and expert installation, earning a reputation for excellence that has driven their impressive growth. In this exclusive interview with DH2T Marketing Director Stephanie Benger, Shelly shares how their commitment to building strong partnerships, leveraging innovative inventory management tools like DH2T Slingshot Automotive and Turn 14 Distribution apps, and prioritizing customer satisfaction have positioned ESP Truck Accessories as a leader in the automotive accessories industry.