Long before Ascender and our i-290 and i-370 pickups challenged conceptions of value, you probably first learned about Isuzu’s product excellence through our legendary vehicles, Rodeo and Trooper. The truth is, the Isuzu roots date back nearly 100 years. The SUVs, Extended Cab and Crew Cab trucks may bear scant resemblance to the very first commercially-manufactured Isuzu vehicles, but our commitment remains the same.