We have been in business since 1996 and have been offering the Frozen Rotor brand of brake rotors for the last 20 years. What is a Frozen Rotor? Well, we start with the highest quality automotive, truck, or SUV brake rotor that we can source and then we run it through a 60-hour cryogenic process. Once cryogenically treated, the brake rotor becomes much more resilient to the stresses caused by the constant heating and cooling that a rotor endures in its typical operating environment. As a result, you get a longer-lasting brake rotor that outperforms standard rotors by double the mileage. Ultimately, that means you save money!