On June 24, 1910, a new company was founded in Milan named A.L.F.A. (Anonima Lombarda Fabbrica Automobili). The Neopolitan Entrepreneur Nicola Romeo took the company and changed its name to Alfa Romeo. The same year, Ugo Stella and Giuseppe Merosi, the company’s first chief engineer, signed an agreement to create two cars, named 24 HP and 12 HP, referring to their horsepower, respectively. In 1923, the first game-changing result was achieved in the Brand’s history: Ugo Sivocci won the Targa Florio in an Alfa Romeo RL: the first of 10 victories by the Brand in the famous Sicilian Road race.