It’s been a busy and exciting start to the season for the DH2T team. From a standout presence at SEMA 2025 earlier this month to gearing up for AIMExpo in just a few weeks, there’s a lot happening behind the scenes — and even more coming for our powersports dealer community.
This momentum is also fueled by a major milestone for our company: DH2T is now an official Shopify Plus Partner, reinforcing our commitment to delivering enterprise-level e-commerce solutions built specifically for the aftermarket automotive and powersports industries.
SEMA 2025: Our Biggest Showing Yet
Earlier this November, DH2T attended the SEMA Show in Las Vegas, connecting with partners, dealers, and industry leaders from across the automotive and powersports space.
This year’s energy was incredible: more engagement, more questions around e-commerce, and a huge appetite from dealers wanting to understand how modern platforms like Shopify and Shopify Plus, combined with inventory automation and dropshipping, can expand their business well beyond local boundaries.
We also took time at the booth to reconnect with dealers using our Shopify/DH2T apps-based Shop-in-a-Box solution, and the feedback was incredibly validating. As one dealer put it:
“I’m not a tech guy. I’m comfortable with the computer, but I’m more comfortable with the wrench. If you’re like me and trying to connect an e-commerce site with a data source like Motor State, I strongly recommend these guys.” — Troy Harrison, Harrison Motorsports.
SEMA set the tone, and now we’re carrying that momentum into the start of 2026.
AIMExpo 2026: Only Weeks Away
AIMExpo is coming up fast — less than two months away — and DH2T will be back again with both a booth and two major speaking engagements.
The 2026 American International Motorcycle Expo (AIMExpo), North America’s largest powersports trade show, will take place at the Anaheim Convention Center in Anaheim, California.
Where to Find Us
- Exhibitor Booth: 829
- Event: AIMExpo 2026
- Dates: January 7–9, 2026
- Location: Anaheim Convention Center, Anaheim, CA
Stephanie Benger Returns with a New Tech Talk
DH2T’s Marketing Director, Stephanie Benger, will once again take the stage for a Tech Talk designed specifically for powersports dealers looking to break into scalable, profitable online parts sales using proven platforms like Shopify.
Tech Talk Details
- Presenter: Stephanie Benger
- Date: Thursday, January 8
- Time: 11:30 AM
- Topic: DMS + E-commerce for Powersports Dealers
What Dealers Will Learn
Stephanie will guide dealers through:
- How e-commerce fits into traditional DMS-driven operations
- Why selling online doesn’t replace local sales but strengthens them and helps you expand your reach nationally and internationally
- How the Powersports Shop-in-a-Box solution syncs inventory, pricing, and product details seamlessly
- How dealers across North America use automation and dropshipping to scale profitably
- Real success stories from shops that expanded from local-only to nationwide reach.
This session is designed to give dealers a clear, actionable roadmap, and no technical background is required. If you’ve ever wondered whether e-commerce is “too complicated” or “not worth it,” this talk will change your mind.
Alongside her Tech Talk, Stephanie will also bring her expertise to a featured panel discussion designed to help dealers strengthen their digital sales strategy.
E-Commerce Panel: Capturing Customers Who Don’t Want to Come In
Stephanie will join the AIMExpo 2026 panel titled “E-Commerce: Capturing Customers Who Don’t Want to Come In,” held on the Dealer Excellence Stage in partnership with MPN.
Panel Details:
- Stage: Dealer Excellence Stage
- Date & Time: Wednesday, January 7, 2026, from 10:30 am to 11:15 am
- Presenter: Jason Nierman, Chief Revenue Officer at Rollick
- Focus: The session explores how dealers can elevate the digital buying experience for customers who prefer to shop online, including seamless parts ordering and digital unit sales.
The session explores how dealers can elevate the digital buying experience for customers who prefer to shop online — including seamless parts ordering, Shopify-powered storefronts, and digital unit sales.
Stephanie’s participation adds a practical, dealer-focused perspective, helping shops understand how to meet customers where they already are and turn online interest into real revenue.
Dealer Success Stories: New Stores Launched
We’re also excited to celebrate two new dealer stores recently launched through Powersports Shop-in-a-Box — both already generating momentum online:
✅ Powersports Haven – Nathan Hadley’s new store
https://powersportshaven.com/
✅ Powersport Parts Direct – Scott Scott Rowbotham’s fully automated online parts store
https://www.powersportpartsdirect.com/
These stores are powered by automated catalog sync, real-time pricing updates, and nationwide dropshipping, giving dealers the ability to sell more parts without manually managing thousands of SKUs.
What’s Next
With SEMA wrapped and AIMExpo on the horizon, 2026 is shaping up to be a breakthrough year for dealers adopting e-commerce systems that integrate directly with their DMS.
DH2T is here to help every step of the way with tools, automation, and proven processes designed specifically for powersports.
If you’re heading to AIMExpo, make sure to stop by booth #829, catch Stephanie’s Tech Talk, and connect with the team.
