Rough Country


Established in 1975, Rough Country emerged as a trailblazer in the off-road industry, introducing their iconic yellow-colored shock bodies. A significant milestone occurred in 1986 when Heckethorn Products Inc acquired Rough Country. Consequently, they expanded their offerings to include Jeep Steering Stabilizers. Furthermore, building upon this success, they ventured into leveling kits and lift kits. This was driven by their unwavering commitment to providing meticulously engineered off-road solutions at accessible price points. Today, the company has become a trusted name in the industry, captivating the hearts of off-road enthusiasts worldwide. Their extensive range of products, including LED Lights, Fender Flares, Mesh Grilles, and various accessories, continues to innovate and deliver top-quality equipment.

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Trucks, Off Road & Performance

Premier Distribution’s success in distributing to the automotive aftermarket has been a direct result of putting the customer first. The same value that we place in our customers is extended to our vendors as well. We started in diesel performance, but that’s not the only language we speak.

We Speak Performance

Our unique perspective ensures a dedicated team that deeply understands your business. With prompt shipping and comprehensive product applications, we empower your business for success. Additionally, our sales team undergoes regular training directly from manufacturers, equipping them with the knowledge and expertise to adeptly address any inquiries you may have. Therefore, become an authorized dealer today and unlock endless possibilities for your business growth. Experience the advantage of Premier Distribution and witness the transformative power of our comprehensive solutions tailored specifically to elevate your business to unprecedented heights.

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About Rough Country

rough country

Driven by our passion as fellow truck and Jeep enthusiasts, we constantly push the boundaries of what’s possible. Consequently, we understand the excitement and thrill of off-road adventures. Therefore, our unwavering dedication to providing top-quality equipment at an affordable price fuels our quest to introduce captivating and innovative products that consistently exceed expectations.

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